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take action! writing a plan > why bother writing a plan?

why bother writing a plan?

It’s astonishing to me just how many web sites get started without a clear idea of goals or priorities, not to mention business models. You hear it all the time: Companies announce web initiatives without specifying what’s being built, hire designers without telling them what to design, plan launch parties without knowing what will launch. Honestly, it’s a wonder anything gets built at all.

No matter how pressed you were for money or time, you’d never break ground on a building without a blueprint. Same goes for web sites.



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