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take action! making money > the revenue models

the revenue models

At first, the idea of outlining Internet revenue models may seem impossible. After all, there are billions of web sites, and they cover the breadth of human experience. Sites take the form of stores, games, magazines, meeting places. “Content” sites alone can be splintered into a million subcategories: art exhibits, travelogues, recipe collections, and so on.

So while it’s impossible to anticipate the goals of every web developer, we can outline their financial options. In observing the range of successful strategies used over the last 10 years, it’s possible to categorize them into five basic revenue models, each of which have been used by a startlingly wide range of companies and individuals.


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