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take action! making money > making money from product sales

making money from product sales

It’s perhaps the first rule of retail: A store should seem alive, inviting, and, of course, legitimate—that is, if you expect people to shop there. But so many merchants abandon the basics when they go online. “A lot of people, when building e-commerce stores, just totally forget to treat it like a store,” says Lance McDaniel, VP of Creative at SBI and Company.

Hilary Billings is one of the few who stuck with what she knew. Previously a vice president at Pottery Barn, Billings joined RedEnvelope in 1998 as chairman and chief marketing officer. “One of the reasons I came to the web is that I found the web shopping experience to really be lacking as a consumer,” she said.


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