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take action! increasing traffic > keeping visitors around longer

keeping visitors around longer

Another way to increase traffic is to encourage your guests to stay longer. By increasing the length of each visit—or making your site more “sticky”—you can maximize your return from each visitor (while simultaneously maximizing what they get from you).

On its surface, a long visit has excellent implications: The longer visitors stay with your site, the more they learn about you, the more ads they view, and the more likely they are to make a purchase. Cha-ching! But beware: A long visit isn’t necessarily a good visit. If users linger on your site because they’re lost or because they can’t find the darn thing they were looking for...well...a long, frustrating visit doesn’t do anyone any good.


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