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take action! improving your search rank > improving your rank in search engines

improving your rank in search engines

Let’s begin by stating the obvious: To rank well in search engines, you first need to be listed with them. So be sure to submit your site’s address to all the major search engines before wondering why you don’t appear on the first page of results (getting listed in search engines, p. 311).

To rise through the ranks, your best bet is to build your site with search engines in mind—making sure that your page titles are meaningful, keywords are emphasized in the right places, and other sites link to yours. Also, make sure that your site design isn’t sabotaging your efforts.


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