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take action! improving site speed > how slow is too slow?

how slow is too slow?

Site speed is usually measured in the seconds it takes a single page to load over a given internet connection (56K modems are usually the lowest-common denominator). This speed is then translated into a rough K-size, so the production team can stick to the guidelines without speed-testing every page.

A good rule of thumb is that your pages should load in less than 12 seconds for users on a 28.8K modem (that’s about 8 seconds on a 56K). But every site has to decide for itself how fast its pages should be. Sites aimed at utility—search engines, for example—need to be whip-fast. While online magazines and art galleries can afford to be a bit slower.


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