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Chapter 3. sizing up the competition > identifying competitors

identifying competitors

The first step in analyzing your competitors is identifying who or what they are. Begin, as always, with the obvious: A simple list of known competitors operating in your sector.

Broaden this list by looking online. Who will you be competing with on the web? All your known off-line competitors may come online, but there may be new competitors as well. If you’re a local business, you may face competition from national outfitters.


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