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types of ads

Since October 1994—when HotWired first launched and brought advertising to the web—the basic unit of online advertising has been the banner ad, a simple strip along the top of a web page. Over time, the banner has morphed into many shapes and sizes, and bent to accommodate a range of technologies, from simple animated graphics to increasingly complex interactive programs.

But other methods—some more intrusive, some less—are nipping at the heels of the banner. Techniques like pop-ups, skyscrapers, and text-based ads have all been used with some success. And while nothing has yet toppled the supremacy of the banner, they’ve all become part of the online advertiser’s arsenal.


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