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Chapter 14. promoting your site > online advertising

online advertising

If you’re serious about promoting your site, and you have a budget—even a small one—to back you up, your first promotional dollars should go to online advertising, where you have the best shot at increasing traffic and the greatest ability to track results.

When planning an online advertising campaign, first think about your goals: What are you trying to accomplish with this ad campaign? Are you trying to increase awareness? Drive traffic? Increase sales?


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