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Chapter 14. promoting your site > linking strategies

linking strategies

Hyperlinks (or just “links”) are one of the defining features of the web. The ability to leap effortlessly from one page to another creates a world of possibilities. Within our own sites, we can link users back and forth between services, we can suggest related products or stories, we can point them toward related web sites, and we can help them find the check-out stand or story archive with ease. We can also confuse the hell out of them.

But that’s not my point right now. My point is this: Links are important. And every marketing strategy should take full advantage of them.


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