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Chapter 14. promoting your site > setting up an email list

setting up an email list

Setting up an email list need not be a complicated process. In most cases, the basic tools will already be at your disposal.

Most medium-to-large companies will already have a system for managing email lists. But even a small organization on a shoestring budget can do it. It’s just a matter of scale. You can get started by using your normal email software and slowly develop more sophisticated systems as your mailing list—and list-management needs—grow.


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