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Chapter 14. promoting your site > choosing an email strategy

choosing an email strategy

There are a lot of different ways to use email. Some sites send occasional chatty emails and others deliver automated, personalized stock portfolios several times each day.

Your strategy will vary greatly depending on your site’s focus and goals. But whatever the level of investment, email delivers. When done correctly—with respect for the user, attention to detail, and a willingness to experiment—email can work wonders just short of a miracle for your site.


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