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email strategies

The basic challenge web sites face is that of human memory. People come back to your site only when they remember to. And usually, that isn’t often. Unless your subject matter gives you top-of-mind awareness, your users won’t return as often as you’d like them to—or even as often as they’d like to.

So the challenge is to remind them...as often and as persuasively as possible, without crossing the line into harassment. Email is the way. It’s the most effective way to promote your site—and quite possibly your company.


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