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Chapter 14. promoting your site > cross-media strategies

cross-media strategies

As much as you love the web and could think about it and talk about it all day long, at some point, you have to look outward. Most people spend about 20 minutes per day online, leaving 23 hours and 40 minutes for other pursuits. Subtract 8 hours for sleep (don’t you wish!), and you have roughly 15 waking hours to reach your users off the web.

Problem is: It’s a great big, expensive world, filled with people who may not even be Internet users. But the ranks of the wired are growing at an astonishing pace. And as the online population increases, it makes more sense to reach them through traditional venues. At last count, 88% of the U.S. population was online, and that number (220 million Americans) is growing, according to Nielsen NetRatings.


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