• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

evolving your site

Successful site owners know that close attention to user behavior—coupled with incremental changes—can have an enormous impact on the user experience, and the bottom line.

You can see this purposeful evolution in action on most leading sites. The portals, like Yahoo and MSN, experiment with headlines, and subtly change the placement of links. Amazon slowly phases in new features—altering, for example, the way the site recommends related products or cross-links among departments.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint