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Chapter 13. monitoring & evolving your site > creating a traffic report

creating a traffic report

The traffic report may be the single most important document for monitoring the health of your site. Your success is dependent on your users, and traffic reports give you a brutally honest picture of how users are behaving on a day-to-day basis.

Whether delivered daily, weekly, or monthly, traffic reports keep you up to date on the metrics that matter most to your site. The metrics you watch will depend both on your site’s focus (what’s fascinating to one site producer will be meaningless to another) and the limitations of the system you’re using.


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