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Chapter 13. monitoring & evolving your site > sources of traffic to your site

sources of traffic to your site

When a new store or restaurant opens, the owner will often ask, “How’d you hear about us?” This is an informal way of testing their marketing program: Should they advertise in the local paper? Or is the Yellow Pages enough? Is word-of-mouth what counts? Or is location, location, location all that matters?

Web site owners don’t need to ask, because their log files already tell them what they need to know. There are a limited numbers of ways people can arrive at your site.


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