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studying your site

If there’s one thing all successful web sites have in common, it’s this: They pay close attention to what’s happening on their sites. By watching what people do—where they come from, where they click, how long they linger—they learn what works on their sites, and how to provide more of it.

And unlike other industries, where data analysis is an arena for specialists, web companies spread this work throughout the product team so that everyone—designers, editors, engineers, producers—has the tools to make and analyze decisions.


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