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Section: 4 maintaining your site > monitoring & evolving your site

Chapter 13. monitoring & evolving your site

“One of the people logged in to my web site has a question.”

don’t miss ...

  1. Evaluating how people use your site

  2. Measuring your site’s traffic

  3. 10 reasons that traffic spikes (& 8 reasons it slumps)

  4. Traffic patterns through the year

  5. Why sites must evolve

  6. How MSN got users to click (a million times over)


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