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Chapter 5. designing for the web > designing for speed

designing for speed

If speed weren’t an issue, web site design would be a whole different ball game. Sites could incorporate many more images with richer, fuller color; structural design could be more complicated; functionality could be enhanced (or obscured, as the case may be); video and animation could be incorporated more freely.

But that’s not the world we live in. Our world is filled with impatient users, tempting distractions, slow connections, and fast-moving competitors. Speed matters in our world.


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