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Chapter 1. deciding what to do > setting goals for a company site

setting goals for a company site

Many web sites are developed within the context of a company—with employees, projects, and products that have a history both with customers and with each other. Goal-setting is a challenge in this environment, because you’re weighing what’s best not only for the web site and the company, but also for the individuals involved in the project. It’s a political process as much as a strategic one.

For have no doubt: Web sites are political. The site acts as a company’s public face, and everyone wants their work to appear prominently on it.


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