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Chapter 1. deciding what to do > stating your goals

stating your goals

Once you’ve determined the general direction of your site—or its redesign—it’s important to articulate what you expect from it. What, exactly, are you hoping your site will accomplish? What concrete goals should the site help you achieve?

The goals themselves will vary, depending on the type of site. But whoever you are and whatever your site’s mission, you’ll find it’s critical—both for the project’s health and your own—to define success ahead of time.


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