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Chapter 1. deciding what to do > writing a mission statement

writing a mission statement

I have only one hard and fast rule about developing web sites: I never, ever begin work without a written mission statement and project goals.

It’s tempting, especially when working under time pressure or on a small-scale project, to skip this step. You figure: I know what I’m doing, and my team knows what they’re doing. I don’t need a formal mission statement. But you do. Even the smallest project—one that’s measured in days instead of months—is measurably improved when you have the site’s purpose in writing. And on more significant projects—a new site or a major redesign—it’s perilous to proceed without it.


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