• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 1. deciding what to do > what works on the web

what works on the web

In the late ’90s, every business was suddenly expected to have a web site, whether or not they knew why. But this sudden rise to prominence preceded any real understanding of what the web was good for. Companies created web sites because they needed a web site, and that was that.

But 10 years later, a great deal has been learned about what works—and what doesn’t—on the web. Whether you’re launching a web company, building a site for your book club, or bringing your business online, there are some general principles you can follow to help you avoid the most common rookie mistakes.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint