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Tier I: Structure

The dominant design challenge of Ofoto’s Structure tier, if not the interface as a whole, is the conceptual model. Almost as challenging, however, is Ofoto’s structural model, with its relatively complex collection of inter-dependent hubs and wizards. Fortunately for the designers at Ofoto, the minor volume of content—compared to an online store like Amazon—means that the interface does not require a sophisticated organizational model.

Layer 1: Conceptual Model

Like other online photo-processing services, Ofoto’s core functionality includes the following:


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