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Part I: Foundations > Common Ground: Defining Web Applications and Establishing...

Chapter 1. Common Ground: Defining Web Applications and Establishing the Goals of Design

“…design should be the crucial anvil on which the human environment, in all its detail, is shaped and constructed for the betterment and delight of all.”

John Heskett
Toothpicks and Logos: Design in Everyday Life

When I was in the fifth grade, I submitted to a test of basic skills designed by the state of Iowa. Staring at the blue booklet, I was filled with the anxiety of an 11-year-old on the edge of an abyss. With the timer set to an interminable 90 minutes, Ms. Reeves looked upon us and offered the following: “Start at the beginning.”


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