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Chapter 15. Multimedia Issues > The Big Picture

The Big Picture

Before you can use multimedia wisely in a web site, you need to be clear about the purpose of the web site. Different kinds of sites, with different target audiences, call for different approaches. Following are some of the different web purposes that can benefit from rich multimedia, and suggestions on how the whole package fits together.

Entertainment

Obviously, if your web site is devoted to entertainment, if your emphasis is on providing a diverting experience, it’s your job to entertain your visitors (see Figure 15.10). Whip out that video extravaganza; get your 3D toys out there. It’s show time!


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