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Chapter 8. Design Issues > Use of Color

Use of Color

The use of color can make or break a web site. A consistent and well thought out color scheme sets the mood, establishes visual cohesiveness, and draws the user’s eye as needed. Bad color choices—too many colors, inconsistent use of colors, colors with too much or not enough contrast—make the site look amateurish and hurts its usability. From a practical standpoint, web designers also have to decide whether to limit their choices to web-safe colors.

Working with the Color Wheel

The color wheel, like that shown in Figure 8.10 and in the chapter_08 folder on the accompanying CD, is an important design tool when choosing a color scheme. Relationships between colors become apparent when viewed in this structure. And choosing a good color scheme is all about determining relationships.


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