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A Final Word

Thanks for spending time with me as you made your way through Submit Now: Designing Persuasive Web Sites. I hope you’ve found this book to be stuffed with real-world examples, good insights, practical suggestions, and lots of thought-provoking ideas about who customers are, what they want, and how you can best provide it. My hope is that this book has helped you look at your web site in a new way so that you can evaluate design, content, and functionality ideas in the context of achieving your goals. By focusing your site on moving users through the decision-making process, you can better your chances of turning them from visitors to customers. Ultimately, people come to web sites because they’re curious, but they stick around because something works for them. As designers, it’s up to us to continue to care and learn about what customers want and to keep finding new and better ways to keep them coming back.


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