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Chapter 8. The Persuasive Web Design Pro... > Evaluating and Improving Your Site

Evaluating and Improving Your Site

As time goes by and you start staring at your site, the inevitable itch occurs—the itch for a redesign. For whatever reason, designers tend to have this compelling urge to want to change things. If they could, they would redesign their sites over and over again with the assumption that each change would be an improvement. Change isn’t always good, however, and on the web it might even alienate some of your existing users.

Redesigns don’t have to mean big changes—little changes can mean a lot. Quicken added a yellow box to highlight one of its key functions, and its usage rates skyrocketed. Such usability improvements will continue to be a priority to support those motivated users who want to transact.


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