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Chapter 8. The Persuasive Web Design Process > Choreographing the Experience

Choreographing the Experience

After you’ve decided on your site’s content and functionality, you need to string these elements together to create a choreographed user experience. It’s like movie-making: You spend time up front drafting and iterating ideas to get an understanding of how things should flow before committing to film or, in the case of the web, to HTML.

In figuring out how to choreograph content and functional elements together, I find that employing a three-pronged combination of use-case scenarios, navigation maps, and wireframes is an effective design process. Each of these processes is a different way of describing the user experience, and they help you to rethink the experience by forcing you to adopt different perspectives. As a result, your user experience will be much more robust and well thought-out from the beginning rather than finding missing gaps or inconsistencies as you’re developing the site (or even after it’s launched!).


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