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Chapter 8. The Persuasive Web Design Process > Goals, Goals, and More Goals

Goals, Goals, and More Goals

You hit what you aim for—so the first step toward a successful web site is to define its goals. Well-defined goals provide you with goal posts to evaluate tradeoffs and make design decisions. Defining your goals is a three-step process:

1.
Specify your business goals.

2.
Identify your users’ goals.

3.
Merge your business goals and your users’ goals to form your web site’s goals.


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