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Home Pages

Desired response

Users understand what you do and click in the right direction to reach their goals.


Your home page is the most coveted piece of your web site’s real estate because it is the start page that all users must pass through to use your site. This is where first impressions are formed, but more importantly, it is where your users will orient themselves to click toward their goals. Your home page is like a compass that users will reference to get their bearings and to figure out where to go next. Forget about designing a site map—your home page is the site map. With this perspective in mind, your home page should be focused on getting users to see and then click the right path that will lead them toward reaching a mutually desirable goal.


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