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404 Errors

Desired response

Lost users are able to find what they are looking for.


One day when you’re absolutely bored, go to any web site, type in the domain name with a forward slash behind it, and then randomly enter some characters to get a 404 (or a “Page not found”) error. Aside from analyzing what I do in my free time, you’ll notice that a lot of sites simply don’t implement anything special for these errors. There’s an opportunity to recognize here: If users are encountering 404 errors, it means they’re lost and need some help finding their way.


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