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Chapter 6. The Design of Everyday Pages

Chapter 6. The Design of Everyday Pages

Now that you understand the consumer-decision cycle and the needs of different users coming to your site, you’re ready to think about the part that the actual pages’ design plays in creating a persuasive site.

Computer users are accustomed to seeing certain conventions on the web that help them know where to look, what to click, and how things work. For example, navigation bars are typically at the top or side of a page, links are often blue and underlined, and items need to be placed in a shopping cart to be purchased. This kind of familiarity makes browsing and buying easier because people know what to expect from sites in general and aren’t required to learn how a site works each time they visit a new one.


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