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Chapter 1. Getting Users to Click > Designing for Four Users

Designing for Four Users

Designing your web site can be simplified by keeping in mind just four types of users. These users represent people’s different needs as they move through the decision-making process, as in the mortgage example just mentioned. Any step in the decision process can happen online or offline, so it’s important that your site be designed to cater to each of these four users throughout your site.


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