• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 1. Getting Users to Click > The Consumer Decision Cycle

The Consumer Decision Cycle

Each purchasing decision is actually the culmination of a number of small—perhaps unnoticed—choices. For example, you’ve made a lot of decisions to get to this very point. First you recognized that you needed a book on how to design more effective web sites. Then maybe you drove to your nearest bookstore, headed over to the Internet section, and started scanning book covers for something to catch your eye. You probably picked up a few books, flipped through a few pages in each, and then finally decided to purchase the book you’re reading right now. Each of these steps is an example of the consumer-decision cycle, and it’s the cycle that all your users will go through to transact with you.

The consumer-decision cycle can be described in five different phases:


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint