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Chapter 1. Getting Users to Click

Chapter 1. Getting Users to Click

Clicking is a decision. Every click requires your users to scan your page, move their mouse, and make a decision to click something. Every click is a little step of faith and a commitment to move forward.

By studying how users make purchase decisions and learning how they can be persuaded, you can gain a powerful perspective on how to design web sites that users can’t resist. This chapter will reveal not only how to get users to click, but also how to get them to click on what you want them to select.


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