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Chapter 3. Evaluators > Selling Your Company

Selling Your Company

Overview

On the Internet, you need to establish your company’s credibility so that users can feel confident in doing business with you.


When evaluators are on your web site, they need to decide not only “What should I buy?” but also “Whom should I buy from?” This is where you don’t just sell your product or service; you need to sell your company. Selling your company is not just about providing your background. It’s also about convincing users that you have a site where they can feel safe and secure making transactions. You need to help users trust you.


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