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Chapter 3. Evaluators > Design It Yourself

Design It Yourself

Overview

Allowing users to design their own solutions helps them feel more ownership of the product or service.


On your web site, you should provide evaluators with tools to help them design their own solutions. The more involved they get, the more ownership they feel. I once had a conversation with John Long, who was president of a new media company called Quadravision Communications. He told me this story about how a user designed his own solution and ended up buying it.


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