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Chapter 3. Evaluators > Comparing Apples to Apples

Comparing Apples to Apples

Overview

Comparison tools help your users learn about key product or service features, and give them the confidence to make a decision.


Comparison tools enable users to place products or services side-by-side to compare their features. Comparison is one of the essentials of evaluation, and it provides users with the assurance that they have done their due diligence in making the right choice.


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