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Chapter 3. Evaluators > Let Your Users Do the Talking

Let Your Users Do the Talking

Overview

Use the testimony of your users to provide a credible review of the products and services you offer.


Have you ever bought a book because a friend told you it was good? How many times have you watched a movie because it received a good review in the newspaper? How about choosing a doctor based on a personal recommendation? When it comes to making a lot of our decisions, the best opinion is often someone else’s.


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