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Chapter 3. Evaluators > Pictures That Sell

Pictures That Sell

Overview

High-quality images that help evaluators examine your products can give you a competitive advantage.


In the offline world, evaluators pick things up. They open product packages, hold items up to the light, try them on, and sometimes make quite a mess. On the Internet, however, the only thing your users can pick up is their mouse. Photos give you a way to overcome this physical limitation. Pictures help evaluators visualize your product and answer questions like these:


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