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Chapter 3. Evaluators > It Starts with Great Content

It Starts with Great Content

Overview

Compelling content is the key to getting users to buy.


Selling products is the ultimate goal of most transactional sites, but to sell, you must convince your users to buy. Aside from the appropriate photos (see the next section), the essential ingredient for compelling users to click on that button is your written content. This is where the sale is made or broken. This is where users decide.


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