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Chapter 5. Customers > Set Up the Next Transaction

Set Up the Next Transaction

Overview

Give users a reason to do business with you again—and make that next transaction easy.


The first time that users become your customers, they are one transaction closer to becoming profitable for your company. In fact, it takes an average of three to four transactions before a user brings any profit to you—that’s all the more reason to make sure they are not one-hit wonders. Making the next transaction easier helps create customers who are more loyal, more profitable, and less price sensitive, and who provide better referrals.


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