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Chapter 5. Customers > Turning Customers into Sellers

Turning Customers into Sellers

Overview

Make it easy for your customers to be your most effective sales force.


Your customers are valuable—not only are they your best candidates for generating more business, they can also be your best way to acquire new customers. Instead of spending more money on marketing, consider investing in building site functionality that will help current customers become part of your virtual sales force.



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