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Chapter 5. Customers > Responding to Customer Problems

Responding to Customer Problems

Overview

Solve your customers’ problems in a personal way that will keep them coming back.


In the course of any business, customer problems are bound to occur. If you handle your customers properly and resolve their problems, they’ll become much more loyal; if you screw it up, however, you’ll lose them forever. When it comes to resolving your customers’ problems, how you write your response emails can mean the difference between a satisfied customer and a grumpy spokesperson.


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