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Chapter 5. Customers > Getting to Know Your Customers

Getting to Know Your Customers

Overview

To personalize your customers’ experiences, you need to know them. The best way to know them is to take note of what they actually do.


You’ve probably heard that for your business to succeed, you need to know your customers. By knowing your customers on a one-to-one basis, you can individually cater to their needs to facilitate the next transaction.


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