• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 5. Customers > Identifying Your Customers

Identifying Your Customers

Overview

To service your customers, you need to provide a convenient and secure way for them to identify themselves.


Customers expect service—they’ve given you their business, and they expect to be taken care of in return. As customers return to your web site, however, you need to identify them so that your site can give them personalized service. At the same time, you also need to make the identification process stringent enough to provide customers with a sense of security and exclusivity.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint