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Chapter 5. Customers > Fix-It-Yourself Transactions

Fix-It-Yourself Transactions

Overview

Let your customers change their minds or fix any transactional mistakes, and they’ll become that much more loyal to you.


People make mistakes, and they change their minds. If you don’t let users recover from their actions, they will only change their minds about you. What kinds of decisions will your customers want to change? Here are a few examples:



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